Blueline Lures founders, Officer Ben Schuster and Officer Jaimie Cox, met while working alongside one another at the Rockford Police Department (IL) in late 2016. Quickly, the two bonded over their shared experience in the military (Jaimie served in Afghanistan with the National Guard, Ben served with the Marines in Iraq). Shortly thereafter, the two discovered their mutual passion for fishing and they began regularly fishing together in Wisconsin.
In August 2017, the two began discussing the possibility of starting their own fishing company and they immediately began brainstorming ideas for lures, a process that would consume their conversations until their last conversation on November 4, 2017.
On Sunday, November 5, 2017, Officer Jaimie Cox tragically lost his life during an early morning traffic stop, leaving his entire family and community in a mixed state of shock and sorrow.
Shortly after his passing, Jaimie's wife, Caitlin, reached out to Ben after she recalled Jaimie's passion for the company. Ben was reluctant at first, for he didn't want to start the company without Jaimie. However, Caitlin encouraged Ben, saying Jaimie would have wanted him to achieve their dream.
Ben picked up where the two left off. Finally, several months later, the initial prototype for the first-ever bullet casing lure was born. In the spring of 2018, while on a fishing retreat in Canada, Ben caught the first fish with a Blueline Lure, which he shared with his fellow fishing enthusiasts.
Impressed by the lure's unique bullet design, word spread throughout the fishing community. Ben was suddenly inundated with orders, thus leading to the birth of Blueline Lures.
Not only does Blueline Lures plan to release additional lure designs throughout 2018-2019, but the company plans to host fundraisers for police organizations that support active officers and the survivors of officers who lose their lives while protecting and serving.